For many years public policy, and in particular education policy, has focussed on the needs of communities in cities, whilst the needs of those living in rural and coastal areas have too often been overlooked. We have seen the impact that sustained and targeted political will has in the vast improvements of London schools in recent years. We now need to ensure that every child, no matter where they grow up, has the same opportunities as those who are fortunate to live in London.The recent Future Leaders Trust ‘Combatting Isolation’ report highlighted a number of challenges facing schools in coastal communities. These included educational isolation, difficulties in recruitment, poor quality of teaching and difficulties engaging students and families. We have taken a look at this final point of engagement, to see what some of the barriers to engagement might be.We have looked at performance data for secondary schools in six parliamentary constituencies that are located on the coast: Plymouth Moor View, Blackpool North and Cleveleys, Weston-Super-Mare, Scarborough and Whitby, Great Yarmouth, and Portsmouth South.We have used persistent absence (missing 15% or more of school session) as a measure of engagement in learning as it allows comparison across schools and areas. Data from the Department for Education indicates that 5.3 per cent of pupils across English schools were persistently absent in 2013/14.Almost three quarters (72%) of secondary schools in the coastal constituencies have a higher rate of persistent absence than the national average. There is some variation across the areas: in Blackpool North and Cleveleys all the secondary schools are above the national average, whilst Plymouth Moor View was the only constituency where fewer than half of schools had higher than average persistent absence rates. Even here, three of the seven schools were above the average.This suggests a significant issue with both pupil and parental engagement within coastal communities. As other research has picked up, a culture of low aspiration has become embedded within these communities. Traditional coastal industries have dried up, taking jobs away from the area. For those pupils who do achieve good results at school, they have to move away in order to land a good job. Schools need to work as part of the community to address low aspirations with both the pupils and the parents.At School-Home Support we have been working with schools to address persistent absence for over thirty years. Whilst our work to date has been focussed on inner city schools, there are undoubtedly similarities that affect attendance, but also some particular challenges unique to coastal communities. The families we work with who have high absence rates often face a range of complex needs, including poor mental and physical health, housing crisis, unemployment, poverty, debt and substance misuse. 